Privacy Policy
Effective Date: September 17th, 2025
Business Name: Merchant Base Inc.
Website: https://merchantbase.ca
Email: info@merchantbase.ca
1. Introduction
Merchantbase ("we", "our", or "us") is committed to protecting your privacy and safeguarding your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
This Privacy Policy explains how we collect, use, disclose, and protect your information when you:
Submit a Form
Visit our website
Contact us by phone, email, or online
Inquire about our POS systems or payment processing services
2. Information We Collect
When you submit a form or contact us, we may collect the following information:
Personal Information
Full name
Business name
Email address
Phone number
Business address
Type of business (e.g., retail, restaurant, salon, etc.)
Business Information
Estimated monthly processing volume
Current payment provider
Number of locations
Equipment needs
Technical Information (Website Use)
IP address
Browser type
Device information
Website usage data (via cookies or analytics tools)
3. How We Use Your Information
We use your information to:
Respond to your inquiries
Provide quotes and pricing information
Determine eligibility for promotional offers
Set up merchant accounts and POS systems
Communicate about services, updates, or promotions
Improve our services and customer experience
Comply with legal and regulatory obligations
We do not sell your personal information.
4. How We Share Your Information
We may share your information with:
Payment processing partners for account setup and underwriting
Financial institutions for merchant account approval
Service providers who assist with CRM systems, hosting, or marketing
Legal or regulatory authorities when required by law
All third parties are required to protect your information and use it only for authorized purposes.
5. Facebook Lead Forms
If you submit your information through Facebook Instant Forms:
Your information is collected through Meta Platforms, Inc.
We receive only the information you voluntarily submit
We use this information solely to contact you regarding your inquiry
For more information on how Facebook handles data, please review Meta’s Privacy Policy.
6. Data Security
We implement appropriate technical, administrative, and physical safeguards to protect your personal information against unauthorized access, loss, misuse, or disclosure.
While no system can guarantee complete security, we take reasonable steps to safeguard your data.
7. Data Retention
We retain personal information only as long as necessary to:
Fulfill the purposes outlined in this policy
Comply with legal, tax, and regulatory requirements
Resolve disputes and enforce agreements
When no longer required, information is securely deleted or anonymized.
8. Your Rights (Canada)
Under Canadian privacy law, you have the right to:
Request access to your personal information
Request corrections to inaccurate information
Withdraw consent (subject to legal or contractual restrictions)
Request deletion where applicable
To exercise your rights, contact us at:
📧 legal@merchantbase.ca
9. Cookies and Tracking Technologies
Our website may use cookies or analytics tools to:
Improve website functionality
Understand visitor behavior
Optimize marketing campaigns
You may disable cookies through your browser settings.
10. Third-Party Links
Our website or advertisements may contain links to third-party websites. We are not responsible for the privacy practices of those external sites.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
12. Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Merchantbase
📧 info@merchantbase.ca